What makes a good podcast
- Define the audience and their level of knowledge
- Tell a story: something unique, relevant for the audience, with a human interest - anchor the story (big story running in the media, or bring in a well-known person)
- Keep the podcast short (about 5 min), 45 sec reply (= uninterrupted attention span)
- A podcast is a conversation, not a lecture
Tips for the interviewer
- Think of questions the audience would want to ask
- Discuss and loosely structure the interview with the interviewee
- Ask question in an informal way; don't read from your notes; don't ask two questions in one
- Try to have a conversation of equals; don't say 'it's great'
- You are the first audience; if you don't understand something, ask your interviewee at once
Tips for the interviewee
A few hints and tips, based on our experience from previous podcasts
Focus on your audience
- We are talking to the general public: pitch your replies at the right level.
- Use non-academic language, avoid acronyms.
- Prepare examples and analogies; mention only killer facts and figures.
Tell a story
- Focus on what is unique and relevant for the audience, with a human interest
- If possible, anchor the story (e.g. mention a big story running in the media, or a well-known person).
- Tell your audience something that interests them, and then move on to more general information.
- Avoid starting replies with 'So'.
- Avoid 'as I've just said': it's a bit patronising: were you listening? And what you've 'just said' might eventually be cut out or moved at the editing stage.
- This podcast is a conversation, not a lecture.
- Keep your answers short (45 sec to 1 min).
- Show enthusiasm and warmth.
- Ignore the camera, keep looking at the interviewer.
- At the end of the interview, keep eye contact with the interviewer for a few seconds.