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All staff and students who use social media to communicate professionally should follow the University of Oxford social media guidelines. In addition, be aware that:

  • Social media is public and permanent. Think twice before you post, make sure your facts are accurate (and apologise if you get something wrong), respect the law, and make sure you have permission to use logos, images, data, videos etc. Be aware that the University of Oxford as well as other employers can check private social media postings for pre-employment screening for some positions
  • Don't post medical advice, personal, confidential or embargoed information; avoid promoting yourself or endorsing commercial ventures
  • Refer to the University of Oxford Branding Toolkit to ensure that you are using logos correctly. Also check with funding bodies, charities etc. if you intend to use their logos
  • Make sure that anyone featured in a photograph you are publicly posting has given their express permission for their image to be shared. This is especially so for any photos of children, which should follow NSPCC guidelines, and written consent should be obtained from all parties
  • Social media encourages conversation; plan how you will manage comments
  • Make certain that your posts are not offensive; remove/report offensive comments
  • Social media should not replace normal channels for dissemination of information. Report news or research of media interest

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Contact Kathryn Smith for further information

Using University of Oxford social networks

The University Public Affairs Directorate is happy to post messages, events and calls to action on their social media channels, which currently are Facebook, Twitter, Weibo and Linked In (University page, mainly Oxford Alumni). They can also add a link to your video from their You Tube channel. Please use their social media posting request form

  • Facebook - they will post items that are of interest for their audience
  • You Tube - they will post video content from your own channels, requests to be added to their existing playlists
  • Twitter - is run by their News and Information Office, who use this to publicise major University achievements in research, education, and innovation that are of interest to an external audience
  • Linked In University page - they post a general University news item on a Monday (the Alumni Office and Careers Service post on other days)
  • Weibo - (a popular channel in China) they can send relevant requests to the China Office to post in Mandarin Chinese

Rules when tweeting about recruitment for studies

  • All recruitment text that is to be used must be reviewed and approved by your ethics committee
  • Recruitment text may not include any form of inducement, including remuneration
  • Language used must be simple and non-technical
  • If there is enough space on the advert, age range and other participant demographics should be included