Such communities often record lower literacy rates compared with urban areas, so leaflets and posters are unlikely to succeed. As such, Professor Cheah and her team employed Cambodian drama, using comedy and music to tell stories, incorporating local stories and language.
Vice-Chancellor’s Choice Award for Public Engagement with Research
11 July 2019
The Vice-Chancellor’s Choice Award for Public Engagement with Research, which receives a prize of £1,500, has been won by Professor Phaik Yeong Cheah, from the Mahidol Oxford Tropical Medicine Research Unit for her work on engaging rural communities in Cambodia with malaria research, reaching 45 villages and over 30,000 adults and young people.