Circus arts shine a spotlight on antimicrobial resistance in Cambodia
Moul V., Wijntuin R., Miliya T., Thong P., Chanpheakdey P., Bran S., Mishra A., Dahal A., van Driessen F., Liverani M., Almasy T., Vattanak H., Murphy N., Wynberg E., Chew R., Ean M., Khawaja O., Davoeung C., Bunreth V., Kros S., Cheah PY., Adhikari B., Peto TJ., Krang S., Turner P., Lek D.
Abstract Background In Cambodia, limited conceptual understanding of antimicrobials and the wide availability of over-the-counter medications increases antimicrobial resistance (AMR) threats. Community-based campaigns are critical to foster fundamental concepts of antimicrobials, their appropriate use and potential consequences of AMR. Methods A circus-based drama on AMR was co-designed with a non-profit arts school and local youth groups, in coordination with two provincial health authorities. Results Events held across three venues were attended by >1200 people and the accompanying social media campaign received >0.5 million views. Conclusions Following the success of the campaign, the circus drama’s key messages are being developed into educational materials for school children nationwide.