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The cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States.

Original publication

DOI

10.1177/1090820x11411162

Type

Journal

Aesthetic surgery journal

Publication Date

07/2011

Volume

31

Pages

566 - 571

Addresses

Whiston Hospital, Warrington Road, Liverpool, L35 5DR, UK. rsnassab@doctors.net.uk

Keywords

Humans, Surgery, Plastic, Marketing of Health Services, Internet, United States, New York, London, United Kingdom, Plastic Surgery Procedures